The first thought of Ferrari that comes to mind is the globally known logo of the prancing horse and its dominant design in cars, both which is well recognised to date by many around the world. Its SS24 collection was noticeably distant from the distinguished logo this season, making strong references to 80’s fashion and combining the brand's contemporary unique DNA of design.
Models showcased this season's collection on a circular runway, displaying Intricate detailing and slight connotations to automotive protective wear. This season's collection exudes a fresh voice for the brand, skillfully balancing innovation with a steadfast proclamation of Italian heritage throughout each look.
Oversized sleeves, dropped shoulders, paneling, and crew necklines define the collection's silhouette, creating a pleasant blend of bold design elements. High-rise mini skirts gracefully highlight feminine shapes and hanky hemlines, contributing to the overall elegance of the collection. Ferrari embraces cropped silhouettes, including bomber jackets and low-cut trousers, striking a balance between sensuality and class, while maintaining a tasteful minimalistic look.
Stone wash denim takes center stage as an on-trend fabric, nodding to the influential fashion era of the 80s. Ferrari confidently brought a new sophistication to this season by skilfully merging a variety of sheer knit fabrics that exposed the Ferrari logo in a unique, layered style. Diamante encrusted bodycon midi dresses, crop tops and accessories added a touch of glamour, showcasing the brand's versatility and attention to craftsmanship.
The SS24 collection documents a striking evolution from the previous season. Ferrari boldly embraces a vivid color palette, intricate fabrications, and statement silhouettes, creating a narrative that not only celebrates the brand's influential past but also charts a course towards a future where design, Italian heritage, and speed seamlessly connect. This collection tells a compelling new story for Ferrari—one that resonates with the spirit of design and timeless style.
Eshe Mitchell