Jimmy Choo Genavant c

The long awaited Spring/Summer 2019 collection amazed everyone the way we knew it would. London based Genavant collaborated with iconic luxury shoe designer Jimmy Choo and showcased their debut collection at London Fashion Week.

 

The bejeweled shoes were inspired by Wong Kar-Wai’s 2000 film ‘In The Mood for Love’ and were displayed in a presentation with an atmosphere full of charm and desirability.

 

The Chinese antiques and refined décor added to the heavy glamour in the room and lavish aesthetic that was shown, and the models, all East Asian, wore a traditional dress poised with elegance. Ornamentation inspired by everything 1940s in Shanghai.

 

Every single heel was a statement, ranging in different hues of emerald green, sparkling navy, bright pink and striking orange. The heels had decorative elements such as precious pearls, diamonds, sapphires, rubies and the prettiest stones, all pieces of jewellery that embody nothing less than magic.

  

The designs were made to be perfect; some to wear as significant accessories and some to enhance a manner of grace. The undeniable craftsmanship displayed at this presentation was simply due to years of skill and experience. Shoes can transform a whole look but in this instance they transformed the whole room and created excitement that was an honor to witness. Choo remains a pillar in the industry and Reggie Hung continues to evoke a talent we are eager to watch grow.

Written By Beatrice Maina
Photographed by Paul Licorish