CV22 Rugby is an exciting new menswear brand, recently showcasing there ready to wear collection at London Fashion Week Men’s. Unapologetically masculine and sustainable this label is not to be missed, it’s recent collection PROTOTYPE is inspired by the small market town of Rugby in the centre of England and is bursting with British culture and heritage.
Drawing on historical concepts from the sport of Rugby and merging them with a new contemporary style this collection reflects today’s fashion and environmentally conscious gentleman. CV22 is proudly sustainable and ethical using raw Supima cotton, the garments are also produced in England using fine fabrics such as Jersey, Loopback, and Pique which are spun just outside the city of Manchester.
A natural colour pallet can be seen throughout the collection, perfect wear for this Summer with Navy, off-white and cream tones. The collection also included Polo shirts and cashmere sweaters with CV22 branding. Linen blazers, shorts, and shirts were consistent throughout finishing with Japanese Denim jeans.
This season's looks are influenced by sports uniforms and playing kit adapting different historical themes of masculinity and creating a refreshing new look of today. What makes this label unique is its passion for Rugby that flows through the brand. The name, CV22, is the towns postcode and used local rugby players as models for this seasons installation. Mixing fashion and sport in a new and exciting way of creating a line for the traditional confident gentleman of today.
Belstaff unified this season’s collection seeing Menswear and Womenswear side by side. Inspired by the adventures of Paris to Dakar rally riders, this collection has a unique use of modern performance fabrics with retro sports graphics, prints finished with bonded seams and waterproof zips, whilst reflecting the extreme conditions faced by the riders. This lightweight collection is wearable in all climates, with technical designs showing a strong 70s and 80s influence and merges together with a modern technical finish.
A comforting colour pallet displays rich, warm and earthy tones reflecting the North African landscape. This is complemented with sage green, ash rose and chambray pastels going hand in hand with an elaborate Prince of Wales check in nylon. Alongside this, the collection uses washed out leather jackets, stressed denim patch work and tailored Chinos.