In June 2018, Oliver Spencer showcased another spectacular collection during London Fashion Week Men’s, at British Fashion Council’s Show Space at The Store Studios. This “Spring Summer 2019” collection named “Wildflower”, had a naturalistic vibe with earthy tones, worn with daisy-chain flower necklaces. Artist, Wolfgang Buttress, collaborated to transport the audience (press and buyers) through multi-sensory sound and projection, to a wildflower meadow.
The latest looks had unique relaxed twists, and reflected society’s increasing environmentally-conscious attitudes. Garments made out of sustainable fabrics, such as organic cotton used new fabrication methods, with a healthier effect on the environment. A more naturalistic attitude was also reflected through the nature-inspired colour palettes of olive green, navy, mocha, and stone greys, and utilitarian styles. Slight feminine touches were seen throughout the collection with soft-pink going hand-in-hand with a floral focus for the season’s spring looks. Graphic T’s were merged with timeless traditional silhouettes, reinforcing Spencer’s sophisticated but relaxed tailored style.
Mr Spencer never fails to showcase his looks on a diverse cast of models, with both age and ethnicity fairly represented, and his brand proposed a new relaxed version for today’s modern man. He will be donating proceeds from the sale of Wildflower Ts to Shine Cancer Support.
It was a great turnout for the iconic menswear designer, with many celebrity-attendees, including Alesha Dixon supporting her model boyfriend Azuka Ononye on the runway, Hu Bing, and Dougie Poynter.
Overall his SS19 collection was refreshing, socially-responsive and leaves us with great anticipation for the next set of trends from Spencer, in January 2019.