Great British Roots, the new collection by Belstaff for their Autumn/Winter 2019 collection, is presented in the heart of their Belstaff home in Mayfair. The most ideal setting to remind us all of the remarkable story the brand carries.
The collection is the first by Creative Director Sean Lehnhardt-Moore who showcases incredible British designs, evolved and entirely driven by the spirit of adventure.
The staple pieces were displayed in a space of four packing crates, each area with its own focus compass points in reference to Belstaff’s past. Simultaneously a different vibe was in each corner to signify the contemporary growth of the brand.
The first compass point was “Outward Bound” a setting from the 1920s, where Belstaff made protective outdoor gear mainly for traveling and exploring. The second compass was “Dockland” that was inspired by the military/navy, which incorporated a more extreme protective kit, in scenes with ropes, pulleys, and chains. “The Machine Age” being the third compass was encouraged by motorcyclists and equipped drivers, a scene more adventurous and associated with a love for machines. And lastly “Northern Grit” was the final compass point, the setting with the most down to earth functionality with areas in reference to potteries and coal mining.
Garments included a black leather biking cape, thick woolen jumpers, the best quality brown suede coats, cotton and cashmere as well as shearling pieces, knits and hand waxed leather to support Belstaff’s solid brand identity, great materials that capture the modern day Belstaff trademark. The tones supported the industrial influence with blacks, browns, greys, and shades of navy blue, in addition, clothing details in reference to the military uniforms.
The interior and aesthetic of the room also supported that same vibe with a space of autumn leaves, logs, a vintage British motorcycle, and mechanical accents. An environment for the guests invited to really take in and captivate the story of “Great British Roots”. Guests that were present included, Richard Biedel, Stefan Pierre, Craig McGinley, David Gandy, and Oliver Proudlock. All of which who also honoured the Belstaff presentation with incredible style and flair.
This debut for Sean Lehnhardt-Moore spoke volumes in celebrating the brand's British heritage and we believe it’ll be the first of many outstanding collections to exhibit technical innovation, forthcoming development, and beautifully crafted British design.
This year Barbour celebrated its 125th year anniversary, the family-run brand which is based in North England was founded by John Barbour in 1894. Recently showcasing the latest AW19 looks at the Lanchester House during London Fashion Week Men's.
To celebrate the special mile Stone reached by the business, Barbour collaborated with Sir Ridley Scott designing a unique directors jacket. Hand drawn illustrations are featured on the back labels of the garments personally drawn by Ridley himself, a collectable 125-anniversary pin and a short film which was also apart of the collaboration produced by Sir Ridley Scott with the film being privately displayed to guest during the presentation at Lancaster House.
The limited edition range was inspired by the Iconic Barbour archive, designed for both men and women. The collection includes quilted shapes, waxed fabrics, and detachable linings. An earthy colour pallet was merged with a variety of textures including functional garments such as military collars and draw away hoods. The distinctive Barbour style was carried through the collection with British heritage producing looks perfect for both city and countryside.
The brand continues to stand strong having built a reputation on quality designed garments that are made to last. Originally created for mariners and sailors Barbour has adapted to fashion trends over time whilst still keeping a recognisably modern British look and country heritage.
London men's fashion week showcased a variety of British and international designers this past weekend including the latest looks from ICEBERG.
The Italian brand was founded by husband and wife Silvano and Giuliana Marchini Garani in 1974, since then ICEBERG has built a lasting reputation on innovative designs and premium garments. Known for its use of graphic prints, art and pop culture references this season was bold, and not to be missed.
Current creative director James Long has been leading the brand's creative vision since 2016 infusing Italian style and current streetwear silhouettes.
This seasons collection showcased during LCM and on the official men's fashion week schedule, the collection both vibrant and retro had winter sports references with eye-catching primary colours and graphic knitwear.
Loud branding and spliced logos where used throughout the collection alongside horizontal stripes and 90s colour blocking. A few Micky Mouse pieces where also spotted in this seasons collection merged with velour tracksuits, Polos, and parkas.
On-trend bucket hats were accessorized with headbands, ski goggles and Urban graffiti logos creating an overall youthful look through the collection whilst still keeping the signature premium ICEBERG Italian style.