The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out show and many UK celebs in the forefront.
As we get closer to The World Cup ’18 the brand in their own words wanted to use this special occasion comfortably as it coincides with the inauguration of the sport. Using this as inspiration for this S/S19 collection What We Wear chose to pay close attention to the 70’s-90’s era and revisited the ideology of uniform from football jersey tops and matching shorts and trousers to tracksuits and trench coats this seasons choices were amazing. Using primary colours such as red, blue and yellow as their main inspiration from references to country flags.
This season the brand teamed up with Amsterdam based brands Daily Paper and Filling Pieces using uniquely- designed customised Filling Pieces footwear and What We Wear x Daily Paper accessories to add that bit extra to the outfits as a visual rendition of the triple brands fused for a friendly- match. What We Wear pulled off an unmissable show and yet again has everyone excited for next season.
In June 2018, Oliver Spencer showcased another spectacular collection during London Fashion Week Men’s, at British Fashion Council’s Show Space at The Store Studios. This “Spring Summer 2019” collection named “Wildflower”, had a naturalistic vibe with earthy tones, worn with daisy-chain flower necklaces. Artist, Wolfgang Buttress, collaborated to transport the audience (press and buyers) through multi-sensory sound and projection, to a wildflower meadow.
The latest looks had unique relaxed twists, and reflected society’s increasing environmentally-conscious attitudes. Garments made out of sustainable fabrics, such as organic cotton used new fabrication methods, with a healthier effect on the environment. A more naturalistic attitude was also reflected through the nature-inspired colour palettes of olive green, navy, mocha, and stone greys, and utilitarian styles. Slight feminine touches were seen throughout the collection with soft-pink going hand-in-hand with a floral focus for the season’s spring looks. Graphic T’s were merged with timeless traditional silhouettes, reinforcing Spencer’s sophisticated but relaxed tailored style.
Mr Spencer never fails to showcase his looks on a diverse cast of models, with both age and ethnicity fairly represented, and his brand proposed a new relaxed version for today’s modern man. He will be donating proceeds from the sale of Wildflower Ts to Shine Cancer Support.
It was a great turnout for the iconic menswear designer, with many celebrity-attendees, including Alesha Dixon supporting her model boyfriend Azuka Ononye on the runway, Hu Bing, and Dougie Poynter.
Overall his SS19 collection was refreshing, socially-responsive and leaves us with great anticipation for the next set of trends from Spencer, in January 2019.
Desigual returns this season with a new creative director Jean- Paul Goude, A brand known for its individuality finds inspiration from different types of jungles both exotic and psychedelic. With a vibrant cross, cultural reference and casual silhouettes this brand continues to stand out with colour blocked knitwear, bohemian skirts, and geometric prints.
The unique showcase of the collection was a part collaboration with Sam Spiegel who was behind the music and Ryan Heffington who overseen the choreography. Many famous faces were seated for the catwalk including the likes of Hopper Penn and Dylan Penn.
This season Desigual also showcased a 16 piece couture collection by Jean-Paul Goude, bringing an exciting new look to the brand Jean-Paul describes the new partnership with the brand to the brand as “cultural diversity, street-chic”
This collection was least to say a success, with an exciting cultural collection that showed great individuality and creativity from Jean-Paul.
Written By Eshe Mitchell
Catwalk Photographer Frazer Harrison Front Row Photographer Dia Dipasupil