John Herrera returns this season with another spectacular collection showcasing at Freemasons Hall, with a number of achievements under his belt after only launching his brand two years ago John Herrera's Autumn and Winter collection won top designer. John Herrera has also showcased at Mercedes-Benz Fashion Week in Tokyo, won the London Emerging Designer award and showcased at the British Fashion Council International Fashion showcase.
This seasons show had a refreshing atmosphere with a collection highly anticipated and a number of individuals that made an appearance including the likes of Olivia Cox, Charlie Mills and The Schemers Kris James and Cheryl Chan.
With a diverse look this season and historic reference this seasons collection was inspired by the colonial discovery of the Philippine Islands. The designer transformed the catwalk to a new world with looks that gave a geographic experience, collaborating again with Epson and digitally printing 30 ready to wear garments and creating unique looks with medieval maps on translucent and opaque linear fabrics. Also displayed was a mixture of sheer and soft fabrics with manipulation techniques used and a strong historical design from the era of King Philip ll of Spain.
The silhouettes seen through out the collection where elegant and sophisticated with deep neck lines, full length coats and off the shoulder details including elaborate ruffles. A simple pallet was used that merged beautifully with the collection and drew more attention to the great detail of the garments.
So much has been achieved already by John Herrera and only two years into the launch of his brand who can imagine what great things will come ahead for the designers big future in the fashion industry in following seasons to come.
Written by Eshe Mitchell
Photographer: Simon Armstrong