London men's fashion week showcased a variety of British and international designers this past weekend including the latest looks from ICEBERG.
The Italian brand was founded by husband and wife Silvano and Giuliana Marchini Garani in 1974, since then ICEBERG has built a lasting reputation on innovative designs and premium garments. Known for its use of graphic prints, art and pop culture references this season was bold, and not to be missed.
Current creative director James Long has been leading the brand's creative vision since 2016 infusing Italian style and current streetwear silhouettes.
This seasons collection showcased during LCM and on the official men's fashion week schedule, the collection both vibrant and retro had winter sports references with eye-catching primary colours and graphic knitwear.
Loud branding and spliced logos where used throughout the collection alongside horizontal stripes and 90s colour blocking. A few Micky Mouse pieces where also spotted in this seasons collection merged with velour tracksuits, Polos, and parkas.
On-trend bucket hats were accessorized with headbands, ski goggles and Urban graffiti logos creating an overall youthful look through the collection whilst still keeping the signature premium ICEBERG Italian style.
Paul Costelloe returned this season with another spectacular collection showing his latest designs for AW18. A number of silhouettes and key trends were spotted through this seasons looks including checkered prints, plunge necklines, and ruffle finishing.
The use of autumn tones and textures displayed created a classy and elegant look, this continued with the use of feminine shapes and eye-catching prints. Floral and plaid tweed was merged with Bishop sleeves and chunky knitwear creating a youthful vibe, Winter greys, Navy and deep Browns placed perfectly alongside yellow and pinks.
Overall this collection was eye-catching and vibrant, creating a strong look for today’s modern woman. Paul Costelloe continues to bring a number of refreshing looks each season and he did not disappoint for AW18, the brand continues to demonstrate elegance with a strong reference to Irish heritage, this leaving us eagerly waiting for next seasons collection.
Son Jung Wan’s Spring/Summer 2018 collection demonstrated conventionally masculine structured styles combined with conventionally feminine delicate sleeves. This consisted of highly structured dresses and jumpsuits with stiff collars, and a combination of contrasting fabrics such as latex and lace.
Wan’s collection certainly was attention grabbing with the use of bold colours such as turquoise, teal blue, and fuchsia pink, along with more subdued shades of taupe, white and cream. Interestingly, the menswear versions of each design also demonstrated a combination of conventional feminine and masculine styles. Overall, this collection could be considered as genderless and suggests that fashion is shifting towards less gendered styles. This was also displayed in the hair and makeup, with intentionally messy ponytails and bold blue glitter eyeliner, contrasted with natural skin and nude lip colours. On the whole, Son Jung Wan has created yet another unique and incredibly innovative collection.