London men's fashion week showcased a variety of British and international designers this past weekend including the latest looks from ICEBERG.
The Italian brand was founded by husband and wife Silvano and Giuliana Marchini Garani in 1974, since then ICEBERG has built a lasting reputation on innovative designs and premium garments. Known for its use of graphic prints, art and pop culture references this season was bold, and not to be missed.
Current creative director James Long has been leading the brand's creative vision since 2016 infusing Italian style and current streetwear silhouettes.
This seasons collection showcased during LCM and on the official men's fashion week schedule, the collection both vibrant and retro had winter sports references with eye-catching primary colours and graphic knitwear.
Loud branding and spliced logos where used throughout the collection alongside horizontal stripes and 90s colour blocking. A few Micky Mouse pieces where also spotted in this seasons collection merged with velour tracksuits, Polos, and parkas.
On-trend bucket hats were accessorized with headbands, ski goggles and Urban graffiti logos creating an overall youthful look through the collection whilst still keeping the signature premium ICEBERG Italian style.
Belstaff unified this season’s collection seeing Menswear and Womenswear side by side. Inspired by the adventures of Paris to Dakar rally riders, this collection has a unique use of modern performance fabrics with retro sports graphics, prints finished with bonded seams and waterproof zips, whilst reflecting the extreme conditions faced by the riders. This lightweight collection is wearable in all climates, with technical designs showing a strong 70s and 80s influence and merges together with a modern technical finish.
A comforting colour pallet displays rich, warm and earthy tones reflecting the North African landscape. This is complemented with sage green, ash rose and chambray pastels going hand in hand with an elaborate Prince of Wales check in nylon. Alongside this, the collection uses washed out leather jackets, stressed denim patch work and tailored Chinos.
For their first Spring/summer presentation, Johnston of Elgin hosted their amazing line at the Waldorf Hilton hotel. The brand wanted to showcase a new dimension with an all year round collection for every season. Known for their cashmere architecture and expertise they included tissue weight cashmere, mesh construction, garments designed for warm climates and a new innovation in lightweight technology.
Creative Director Alan Scott’s aim was to showcase new cutting-edge textiles with outfits like suits, maxi-flare floor-length dresses and loungewear perfectly combined to create a beautiful collection.
Inspired by the island of Ischia, situated in the bay of Naples the presentation came together nicely to create a good atmosphere with soft piano music in the background. The brand alone exudes elegance and sophistication and that really came out with this collection.
Johnstons of Elgin has successfully established a flagship store in the heart of central London. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The family-run business has been constantly changing and evolving to new heights.
In his own words “It is an honour to return to London Fashion Week for the second season. This unique collection, lovingly made in Scotland, retains our signatures of textile expertise, craft, and tailoring for which we have become world-renowned, whilst showing the fashion world - for the very first time - that the brand is for all seasons.”