The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out show and many UK celebs in the forefront.
As we get closer to The World Cup ’18 the brand in their own words wanted to use this special occasion comfortably as it coincides with the inauguration of the sport. Using this as inspiration for this S/S19 collection What We Wear chose to pay close attention to the 70’s-90’s era and revisited the ideology of uniform from football jersey tops and matching shorts and trousers to tracksuits and trench coats this seasons choices were amazing. Using primary colours such as red, blue and yellow as their main inspiration from references to country flags.
This season the brand teamed up with Amsterdam based brands Daily Paper and Filling Pieces using uniquely- designed customised Filling Pieces footwear and What We Wear x Daily Paper accessories to add that bit extra to the outfits as a visual rendition of the triple brands fused for a friendly- match. What We Wear pulled off an unmissable show and yet again has everyone excited for next season.
Zeynep Kartal launched there autumn/winter 2018 collection for London Fashion Week which was inspired and celebrates glamour mixed with Art Deco exuberance. Using drama and romance as her designing focus the models graced the catwalk with beautiful feather embellished wide-leg jumpsuits with compliment draped shoulders in plush orange, dark red and rich navy velvets mixed with metallic embellishment and elegant shirting that was teamed with beautifully tailored cream trousers.
Zeynep Kartel creates a distinctive sense of elegance and femininity using the finest fabrics, including silk and handmade lace and heavy velvets
Kartal delivered a new take on some old classics with detailing on timeless silhouettes. with beautifully picked colours the whole collection came together amazingly well. beginning her label in 2013 Kartel has been able to continue to showcase sophisticated elegant pieces. making wonderful gowns for celebrities for there red carpet debuts, Kartal remains a must see at London Fashion Week every season.
Paul Costelloe showcased his amazing Spring/Summer 2018 collections at the Waldorf. Following his inspiration of femininity. Costelloe put on a fantastic show and presentation.
From spring flounce coats in silk jacquard to summer-weight wool and appliquéd cotton, soft pastel colours including an exclusive chequer-board print designed by William Costelloe, which added a nice tropical mix. The beautiful Waldorf ballroom was the perfect location to set the tone for the collection, a wonderful catwalk show followed by a presentation where the models engaged with laughs, selfies, and sweets. A fun and flirty feel made all the difference for the attendees to have a great time.
With the twiggy inspired make- up, romantic choice of music and props not only did Costelloe produce a collection every woman could wish for but also showcased great craftsmanship in his 100% pure Irish linen summery men’s suits.
With a hint of pastel pink and red latex to add some sexy to it, what was really a beautiful end to the catwalk show was the stunning Vogue Williams in a long statement pink dress. The designer garment also featured a fitted waist with a thigh-skimming shorter hem at the front followed by a long trail.
In his own words, Costelloe describes this SS/18 collection as – “It’s Paris, Washington and a touch of day-dream allure”, and that we can say it defiantly was.
Written By Maria Santee Photographer: Ian Clark Interviewer: Shanika Ocean