CV22 Rugby is an exciting new menswear brand, recently showcasing there ready to wear collection at London Fashion Week Men’s. Unapologetically masculine and sustainable this label is not to be missed, it’s recent collection PROTOTYPE is inspired by the small market town of Rugby in the centre of England and is bursting with British culture and heritage.
Drawing on historical concepts from the sport of Rugby and merging them with a new contemporary style this collection reflects today’s fashion and environmentally conscious gentleman. CV22 is proudly sustainable and ethical using raw Supima cotton, the garments are also produced in England using fine fabrics such as Jersey, Loopback, and Pique which are spun just outside the city of Manchester.
A natural colour pallet can be seen throughout the collection, perfect wear for this Summer with Navy, off-white and cream tones. The collection also included Polo shirts and cashmere sweaters with CV22 branding. Linen blazers, shorts, and shirts were consistent throughout finishing with Japanese Denim jeans.
This season's looks are influenced by sports uniforms and playing kit adapting different historical themes of masculinity and creating a refreshing new look of today. What makes this label unique is its passion for Rugby that flows through the brand. The name, CV22, is the towns postcode and used local rugby players as models for this seasons installation. Mixing fashion and sport in a new and exciting way of creating a line for the traditional confident gentleman of today.
Belstaff unified this season’s collection seeing Menswear and Womenswear side by side. Inspired by the adventures of Paris to Dakar rally riders, this collection has a unique use of modern performance fabrics with retro sports graphics, prints finished with bonded seams and waterproof zips, whilst reflecting the extreme conditions faced by the riders. This lightweight collection is wearable in all climates, with technical designs showing a strong 70s and 80s influence and merges together with a modern technical finish.
A comforting colour pallet displays rich, warm and earthy tones reflecting the North African landscape. This is complemented with sage green, ash rose and chambray pastels going hand in hand with an elaborate Prince of Wales check in nylon. Alongside this, the collection uses washed out leather jackets, stressed denim patch work and tailored Chinos.
Menestho with a solid focus on sustainable manufacturing and using cruelty-free materials, combining on trend designs with high-quality and organic materials.
Ready to wear, luxury pieces is what Menestho boasts with their collections, the name alone is a sensational one. Menestho was born out of myths and legends. The daughter of Oceanus, the Titan of the Sea. Menestho is the nymph of the water. The use of only organic fabrics is due to Menestho being a creature of nature, and what a great way to honour that with the idea of looking glam while supporting green and ethical practices. Menestho is made in Europe but recently expanded to the US, available to purchase online, and at a moderate price point that rivals today’s high-street favourites. Menestho is known for both everyday wear as well as destination wear. The pieces of the line combine bright hues, with interesting patterns ranging from floral designs to geometric shapes and more.
Maintaining a focus on form and function, Menestho creates luxury wearable garments that are comfortable, versatile and easy to care for, making them perfect for the modern woman that’s always on the go. Manufactured solely in the UK, the brand speaks to the spirit of travel, beauty, and nature which are seen effortlessly through its pieces.
The use of eco-friendly fabrics like Bamboo, Hemp & cruelty-free Silk all sourced in Europe, and exclusive prints makes Menestho a preferred label among mindful fashion enthusiasts. The fabrics used have some very interesting characteristics, while still focusing on form and function, the bamboo mimics the appearance of organza, reduces odor, it is highly absorbent, lightweight, keeps you cool, and is easy to care for. Hemp is very breathable, wrinkles less than linen, comfortable to wear. Cruelty-free silk has the same properties as silk, soft and fresh, but the silk moth develops fully before the production begins.
Mystical Gardens, the new Spring/Summer collection is said to be inspired by key elements of Nymph’s garden. Showcasing beautiful bandeaus, daring halters, dramatic harem pants, skimming full length skirts, sensually tailored jackets, all offering a bespoke luxury fit for any occasion. Their exclusive prints of lemon and pomegranate capitalize this season combined with high quality fabrics. Fluid lines, dreamy floaty cuts, vibrant patterns complete this ready to wear collection.
Founded by Creative Director Vicky Grivas, with her Degree in Fashion Management, Vicky realized there was a lack of availability for eco-friendly, ethical Ready-to-wear fashion. Menestho was created to fill that void, by merging her fresh fashion aesthetic inspired by her own travels and lifestyle with practices in line with her values.
Fashion forward and eco-friendly ethics go hand in hand with this brand, something which I believe will take them far, I mean why wouldn’t you want to look you look great with pieces that were created with care and the environment in mind.