For their first Spring/summer presentation, Johnston of Elgin hosted their amazing line at the Waldorf Hilton hotel. The brand wanted to showcase a new dimension with an all year round collection for every season. Known for their cashmere architecture and expertise they included tissue weight cashmere, mesh construction, garments designed for warm climates and a new innovation in lightweight technology.
Creative Director Alan Scott’s aim was to showcase new cutting-edge textiles with outfits like suits, maxi-flare floor-length dresses and loungewear perfectly combined to create a beautiful collection.
Inspired by the island of Ischia, situated in the bay of Naples the presentation came together nicely to create a good atmosphere with soft piano music in the background. The brand alone exudes elegance and sophistication and that really came out with this collection.
Johnstons of Elgin has successfully established a flagship store in the heart of central London. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The family-run business has been constantly changing and evolving to new heights.
In his own words “It is an honour to return to London Fashion Week for the second season. This unique collection, lovingly made in Scotland, retains our signatures of textile expertise, craft, and tailoring for which we have become world-renowned, whilst showing the fashion world - for the very first time - that the brand is for all seasons.”
By Maria Santee