Introducing only their third collection to the world What We Wear continues to keep us excited and has become one of the most anticipated fashion shows at London Mens Fashion Week.
Continuing with the underlining sporty look the brand was influenced by workwear ‘visual-data formed by the everyday man’. Looking deeper into the uniforms of the DLR operator, the construction worker and many more daily jobs and uniforms as a whole, the brand was able to add more formal accents into this greatly represented minimalistic concept.
Going for more of a fitted and slimmer look this season with navy, khaki, black, olive green as there primary colours they have also managed to add orange and some mustard yellow as their statement colours. Everything came together nicely as they were styled exceedingly well with Amsterdam based footwear brand Filling Pieces.
Reflecting back from his life experiences and living in the centre of London Tinie Tempah wanted to demonstrate that as we all work for the most part of our lives, that in today’s generation we now take more liking into how we dress even in the work environment by appealing to the youthful demographic. We can all agree that the man himself has not only proven to be a top leading UK artist or just appreciated for his amazing style and influence in fashion, but has managed to construct a clothing brand that can inspire all to wear.
In his own words ‘For me, I’m trying my best through my life experiences, to reflect the life of a young man today’ which I think many can agree that he has been able to do very well.
The fashion elite were out in force at last night’s British Fashion Awards at the Savoy Hotel. Attended by a glittering crowd which included Alexa Chung, Valentino and BFC Ambassador Samantha Cameron, the ceremony presented by Gemma Arterton and Nick Grimshaw, fourteen awards were handed to the year’s fashion industry stars.
Following her services to Team GB for the 2012 Olympics, Stella McCartney was awarded Designer of the Year and the Designer Brand award on behalf of her label.
Other awards included:
The honour of Outstanding Achievement in Fashion - Manolo Blahnik CBE.
Isabella Blow Award for Fashion Creator - Professor Louise Wilson OBE
The Accessory Designer award - Nicholas Kirkwood
The New Establishment award - Erdem
Menswear Designer of the year - Kim Jones
Harold Tillman, the outgoing Chairman of the British Fashion Council, received the Special Recognition award after five years service.