The Desigual show, with its upbeat and unlikely choice of music, along with models that beamed smiles across their faces in pure enjoyment brought a breath of fresh energy to New York Mercedes Benz Fashion Week.
Having started way back in 1984, the brand is known for its celebration of difference, and their bright, bold and ultimately fun collection, headed by the stunning Chantelle Winnie Harlow - the brand’s new ambassador - certainly followed tradition this A/W season. The collection, named ‘YES!!’, was born from the atelier of renowned designer Christian Lacroix, and has been described as a show where “dresses become canvases”, portraying the notion that fashion can be art but still be wearable and accessible for the everyday woman.
The collection presented a strong 60s vibe, with shift dresses adorned with big and bold circle prints of monochrome, yet remained ultra modern without falling in line with everyone else. Remaining true to the brand, Desigual included heaps of colour and graphic prints, pushing the tempo of design into the fashion forward season ahead.
Although extremely bold in colour, the hues where muted just enough to keep in tune with Autumn Winter, weaved in to heavy knits and fun pom poms, splashed over experimental silhouettes and vivacious cuts and shapes. Lacroix gave a nod to his French background with a homage to the beret, yet tied in the Spanish brand’s routes with full skirts and flamenco florals. Having said that, you could pick out inspirations from all over the world in their designs, as Desigual really are a global brand.
Say yes, choose design, be the Desigual woman. Have fun with your fashion.