MCM x Christopher Raeburn debuted their digitally astonishing “capsule collection” for Spring/Summer 2017 titled, “Made to Move.” On June 11th, the collection was presented at the Grand Connaught Rooms, as a part of London Collections: Men.
MCM is a luxury travel goods and accessories brand that has recently partnered up with Christopher Raeburn and his sustainable designs within mainstream fashion.
Known as being a quintessential part of redefining modern travel, the capsule collection contained 25-pieces, as well as various MCM accessories. The unprecedented presentation was streamed live across a host of global social media channels featuring durable materials and well-crafted fabrics.
While celebrating their 40th year anniversary of travel luxury labels, the collection features new methods as well as advanced products. An example of this is shown in their choice of fabrics including the Schoeller 4-way-stretch. Schoeller 4-way-stretch fabric is known for its scratch-resistant, water and dirt repellent, as well as containing UV stop.
Colors of the Bavarian flag were incorporated into the entire collection while honoring Munich, as it is the birthplace of the MCM brand. The color palette for “Made to Move” consisted of dove grey, crisp blue, and lemon yellow.
Silhouettes were showcased using classic trench coats, bombers, as well as riding jackets with a contemporary twist of MCM’s iconic Viestos. Matched with travel essentials, MCM x Raeburn’s collection includes a series of 3-in-1 bags, which allows one to endlessly customize their travel look.
MCM x Raeburn collection has lived up to the legacy of appealing to the Global Nomad generation and is continuing to shape its promise of sustainable luxury and creativity. Many stars were in attendance, including but not limited to, Winnie Harlow, who suffers from the skin condition vitiligo. However, Winnie Harlow looked splendid in her formfitting nude dress, dark brown biker boots, and red wristlet adorned with fur.
Following the show, the enthusiastic South Korean entrepreneur and MCM’s Chief Visionary Officer, Kim Sung-Joo, joined Raeburn in accrediting the models as well as acknowledging the guests. Kim Sung-Joo is a vital part in helping to expand the brand’s global recognition.