London men's fashion week showcased a variety of British and international designers this past weekend including the latest looks from ICEBERG.
The Italian brand was founded by husband and wife Silvano and Giuliana Marchini Garani in 1974, since then ICEBERG has built a lasting reputation on innovative designs and premium garments. Known for its use of graphic prints, art and pop culture references this season was bold, and not to be missed.
Current creative director James Long has been leading the brand's creative vision since 2016 infusing Italian style and current streetwear silhouettes.
This seasons collection showcased during LCM and on the official men's fashion week schedule, the collection both vibrant and retro had winter sports references with eye-catching primary colours and graphic knitwear.
Loud branding and spliced logos where used throughout the collection alongside horizontal stripes and 90s colour blocking. A few Micky Mouse pieces where also spotted in this seasons collection merged with velour tracksuits, Polos, and parkas.
On-trend bucket hats were accessorized with headbands, ski goggles and Urban graffiti logos creating an overall youthful look through the collection whilst still keeping the signature premium ICEBERG Italian style.
On the opening day of Mercedes Benz Fashion Week in New York Barcelona based brand Desigual showed its Spring 2014 collection titled “For Everybody: Sex, Fun & Love”. The collection is fun, colourful and playful and most of all cheerful! Models were told to smile, be playful and “not be afraid to show teeth”, making the show stand apart from the serious solemnity seen in other shows. We may have a long dark winter ahead of us but the tropical colours and bright smiles seen in today’s show have everyone thinking about warm summer nights and Spanish holidays.
The show is significant for the Barcelona based brand as it is the first time it is showing at New York Fashion Week, and coincides with the opening of its new store on Fifth Avenue.
The collection resonated art, with kaleidoscopic patterns and paint brush strokes making up flowers and circles. This mix of digital and natural influences kept the collection modern, fresh and spring like.