Design duo Aminaka Löfvander and Marcus Wilmont have enjoyed commercial success, their SS12 currently being stocked in luxury online boutique Net-A-Porter among other boutiques internationally. For the designers’ AW12 collection the emphasis was an amalgamation of simple ladylike, modest shapes and nipped in waists which provided a perfect base for the variety of prints the pair had experimented with
A monochrome story of various textures – fur, silk, paisley printed satin – introduced the collection, and rainbow colour splashed prints in digital floral burst onto the silhouettes, which was toned down when layered against longline merino and cashmere knits was the theme of the latter half of the show. You can be sure that Aminika Wilmont disciples will have iPads at the ready to order the silk pieces and leather accessories the moment the line hits the ground.
Lights, camera and action! All the photographers, bloggers, Fashion PR and Press, Fashion students and ardent followers of John Rocha scurry in to the show to get the best positioning. John has lived in the UK for nearly thirty years but hails from the East - Hong Kong. He has spent most of his life in Ireland and has a daughter who is quickly following in his footsteps; becoming a respected fashion designer in her own right. Simone Rocha graduated from Central St Martin's in 2010. John's collection started off with a lot of black, lacy devore and silky georgette textures. We witnessed a swarm of ravens and crows along the catwalk. We observed lots of volume and we were mesmerised by the taffeta, satin coats.
This Gold densely worked dress was in 3D bloom. The layers were bold and the ruffles were big. Fashion Thirst has called it the 'Ferrero ROCHA' dress. It was nice and short and emphasis was placed on the upper part of the body. Big golden roses rendered a sense of edgy, bold and big dreams. The volume, elegance and romanticism in this collection allowed us to explore John's inspiration of the Valley Race Track in Hong Kong.
Paul Costelloe described his SS12 collection as a celebration of the strong female silhouette. Through a soft colour palette – a hybrid of corals pinks and mint greens, peppered with paisley prints – structured feminine shapes and an air of innocent vintage Parisian romance, the London Fashion Week collection was just that. Using the Hollywood classic 'What Ever Happened to Baby Jane' as the inspiration for his SS12 range, the collection was young, fresh, playful and with a modern edge.
The pieces all seemed to have a quirky exaggerated element – oversized pleat sleeves, voluminous ruffle necks and almost balloon like shoulders seemed to be a quietly mischievous nod to Alice in Wonderland.