Introducing only their third collection to the world What We Wear continues to keep us excited and has become one of the most anticipated fashion shows at London Mens Fashion Week.
Continuing with the underlining sporty look the brand was influenced by workwear ‘visual-data formed by the everyday man’. Looking deeper into the uniforms of the DLR operator, the construction worker and many more daily jobs and uniforms as a whole, the brand was able to add more formal accents into this greatly represented minimalistic concept.
Going for more of a fitted and slimmer look this season with navy, khaki, black, olive green as there primary colours they have also managed to add orange and some mustard yellow as their statement colours. Everything came together nicely as they were styled exceedingly well with Amsterdam based footwear brand Filling Pieces.
Reflecting back from his life experiences and living in the centre of London Tinie Tempah wanted to demonstrate that as we all work for the most part of our lives, that in today’s generation we now take more liking into how we dress even in the work environment by appealing to the youthful demographic. We can all agree that the man himself has not only proven to be a top leading UK artist or just appreciated for his amazing style and influence in fashion, but has managed to construct a clothing brand that can inspire all to wear.
In his own words ‘For me, I’m trying my best through my life experiences, to reflect the life of a young man today’ which I think many can agree that he has been able to do very well.
The Oliver Spencer brand is a vision of the man himself. He founded the brand in 2002 and set out to create a range of clothing that was premium tailored. From just one shop on London’s Lambs Conduit Street, he has now gone on to open a range of shops and an international online business.
Oliver Spencer showcased their amazing collection for LMFW 5th anniversary this year. Advertising a modern tailored style with softly tailored jackets, relaxed shorts and cropped trousers. Spencer managed to create a smart casual collection with beautifully complimenting colours, making an attractive colour combination. Such as dark shades of blue to dark brown and beige to lighter tones of pink, which indeed made a tremendous impact to the relaxed look.
What was eye-catching to this collection was the creatively displayed parka jackets worn with accentuated straps, which can transform from a jacket to a rucksack. Very effective and added a sense of comfortably to this collection.
A beautifully displayed show in which the designer closed with a series of exclusive designed logo T-shirts that include ‘LOVE TOWN’ on the front, produced with the artist David Austen.
Katie Eary revealed her SS18 collaborated collection with BOY London, spliffy and Pretty Green. Bonding over their history in British street fashion the iconic brands were able to pull together an amazing collection. Including items as far as sexy tropical printed swimwear and bikini bottom jeans to neon waterproof jackets, with round headpieces to add to the bug-like theme. This collection was something not to be missed.
A combination of silk pyjamas, mesh hoodies, washed denim, erotic tie up bikinis and heavily influenced BOY London streetwear apparel. Mixed with Eary’s distinctive prints in the form of creepy crawlies really added a beautiful contrast to this collaboration. This season’s prints included beetles, dragonflies and electric blue butterflies, inspired by Sci-Fi, High-Vis and Day-Glo this collection is a universe of Eary’s imagination.
With long Rizla invites offered to the Katie Eary x Boy London show guests, pink and green braided hair extensions and a great soundtrack choice the show was an incredible sight to see.