Ben Sherman welcomes the summer season with an old school vibe inspired by young rock and roll icons of the 60s, all in collaboration with House of Holland. The SS/19 collection was unveiled with different hues of salmon pink and wine red. The pieces included burgundy candy stripes, soft mint green, and pastel pink, combined with giant tropical florals and bright gingham.
The music set a tone for an incredible show to start and down came some oversized printed shirts, paired with flamboyant fitted shorts and edgy slides for footwear to complete the look. The coolest black and pink varsity jackets mixed in with preppy polo shirts giving us a mod aesthetic. Denim was presented alongside hoodies that were printed with Ben Sherman calligraphy to highlight the designers’ initials and name, which left an impression of a very modern Ivy League style collection, representing nothing less than a novelty.
The pair blended together to create a British attitude that didn’t go unnoticed in the models and definitely created an atmosphere that ensured the audience knew just how distinct they were in appearance as well as character. The exciting mixture of colour and prints demonstrated that Ben Sherman has and always will continue to prove to be the epitome of modern British style and the essence of individuality.