The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out show and many UK celebs in the forefront.
As we get closer to The World Cup ’18 the brand in their own words wanted to use this special occasion comfortably as it coincides with the inauguration of the sport. Using this as inspiration for this S/S19 collection What We Wear chose to pay close attention to the 70’s-90’s era and revisited the ideology of uniform from football jersey tops and matching shorts and trousers to tracksuits and trench coats this seasons choices were amazing. Using primary colours such as red, blue and yellow as their main inspiration from references to country flags.
This season the brand teamed up with Amsterdam based brands Daily Paper and Filling Pieces using uniquely- designed customised Filling Pieces footwear and What We Wear x Daily Paper accessories to add that bit extra to the outfits as a visual rendition of the triple brands fused for a friendly- match. What We Wear pulled off an unmissable show and yet again has everyone excited for next season.
Ben Sherman welcomes the summer season with an old school vibe inspired by young rock and roll icons of the 60s, all in collaboration with House of Holland. The SS/19 collection was unveiled with different hues of salmon pink and wine red. The pieces included burgundy candy stripes, soft mint green, and pastel pink, combined with giant tropical florals and bright gingham.
The music set a tone for an incredible show to start and down came some oversized printed shirts, paired with flamboyant fitted shorts and edgy slides for footwear to complete the look. The coolest black and pink varsity jackets mixed in with preppy polo shirts giving us a mod aesthetic. Denim was presented alongside hoodies that were printed with Ben Sherman calligraphy to highlight the designers’ initials and name, which left an impression of a very modern Ivy League style collection, representing nothing less than a novelty.
The pair blended together to create a British attitude that didn’t go unnoticed in the models and definitely created an atmosphere that ensured the audience knew just how distinct they were in appearance as well as character. The exciting mixture of colour and prints demonstrated that Ben Sherman has and always will continue to prove to be the epitome of modern British style and the essence of individuality.
In June 2018, Oliver Spencer showcased another spectacular collection during London Fashion Week Men’s, at British Fashion Council’s Show Space at The Store Studios. This “Spring Summer 2019” collection named “Wildflower”, had a naturalistic vibe with earthy tones, worn with daisy-chain flower necklaces. Artist, Wolfgang Buttress, collaborated to transport the audience (press and buyers) through multi-sensory sound and projection, to a wildflower meadow.
The latest looks had unique relaxed twists, and reflected society’s increasing environmentally-conscious attitudes. Garments made out of sustainable fabrics, such as organic cotton used new fabrication methods, with a healthier effect on the environment. A more naturalistic attitude was also reflected through the nature-inspired colour palettes of olive green, navy, mocha, and stone greys, and utilitarian styles. Slight feminine touches were seen throughout the collection with soft-pink going hand-in-hand with a floral focus for the season’s spring looks. Graphic T’s were merged with timeless traditional silhouettes, reinforcing Spencer’s sophisticated but relaxed tailored style.
Mr Spencer never fails to showcase his looks on a diverse cast of models, with both age and ethnicity fairly represented, and his brand proposed a new relaxed version for today’s modern man. He will be donating proceeds from the sale of Wildflower Ts to Shine Cancer Support.
It was a great turnout for the iconic menswear designer, with many celebrity-attendees, including Alesha Dixon supporting her model boyfriend Azuka Ononye on the runway, Hu Bing, and Dougie Poynter.
Overall his SS19 collection was refreshing, socially-responsive and leaves us with great anticipation for the next set of trends from Spencer, in January 2019.