For their first Spring/summer presentation, Johnston of Elgin hosted their amazing line at the Waldorf Hilton hotel. The brand wanted to showcase a new dimension with an all year round collection for every season. Known for their cashmere architecture and expertise they included tissue weight cashmere, mesh construction, garments designed for warm climates and a new innovation in lightweight technology.
Creative Director Alan Scott’s aim was to showcase new cutting-edge textiles with outfits like suits, maxi-flare floor-length dresses and loungewear perfectly combined to create a beautiful collection.
Inspired by the island of Ischia, situated in the bay of Naples the presentation came together nicely to create a good atmosphere with soft piano music in the background. The brand alone exudes elegance and sophistication and that really came out with this collection.
Johnstons of Elgin has successfully established a flagship store in the heart of central London. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The family-run business has been constantly changing and evolving to new heights.
In his own words “It is an honour to return to London Fashion Week for the second season. This unique collection, lovingly made in Scotland, retains our signatures of textile expertise, craft, and tailoring for which we have become world-renowned, whilst showing the fashion world - for the very first time - that the brand is for all seasons.”
Malan Breton showcased a range of spring summer looks this season at London Fashion Week, capturing the true essence of class and elegance. The collection named Show Girl was inspired by the Ziegfeld Follies and stories from his grandmothers days as a showgirl and opera singer.
Known for his creative designs and detailed glamorous looks, the latest collection had elaborate fabrics and sharply tailored shapes. Vibrant florals where uniquely blended with metallic fabrics reinforcing a showbiz vibe.
On-trend Plaid and Ruffles could be seen throughout the collection. An eye-catching colour pallet was also shown using Duck yellow, cherry red, and royal blues.
A feminine take on the glamorous showgirl style was expressed through Corset tied backs and sweetheart necklines alongside opaque and translucent fabrics, Sequins and hand Embroidered beading.
Overall this seasons collection by Malan Breton was classy and unique which displayed craftsmanship and innovative designs through his couture creations, celebrating the confident showgirl of today.
The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out show and many UK celebs in the forefront.
As we get closer to The World Cup ’18 the brand in their own words wanted to use this special occasion comfortably as it coincides with the inauguration of the sport. Using this as inspiration for this S/S19 collection What We Wear chose to pay close attention to the 70’s-90’s era and revisited the ideology of uniform from football jersey tops and matching shorts and trousers to tracksuits and trench coats this seasons choices were amazing. Using primary colours such as red, blue and yellow as their main inspiration from references to country flags.
This season the brand teamed up with Amsterdam based brands Daily Paper and Filling Pieces using uniquely- designed customised Filling Pieces footwear and What We Wear x Daily Paper accessories to add that bit extra to the outfits as a visual rendition of the triple brands fused for a friendly- match. What We Wear pulled off an unmissable show and yet again has everyone excited for next season.